Acuitas, a Lansing based government relations and advocacy group, and River Strategies, a women-owned full-service marketing and public relations firm with offices in Detroit and Chicago announce they have launched a formal partnership. The merging of talent brings marketing, branding, digital strategy, public relations and public affairs under “one roof” – offering clients efficient and comprehensive strategies. The collaboration will bring to the table a broad and completely integrated approach to advocacy – a trend that has grown successfully in Washington D.C. in an era when controlling the message on all channels is key.
“The partnership with River Strategies and Acuitas differentiates us in a meaningful way. Today’s environment requires constant innovation, and the ability to manage complex change and implement strategies successfully. This partnership with River Strategies hits on every level,“ said Kevin Korpi, principal at Acuitas.
In addition to government relations and advocacy, the firms will offer the following services:
Grassroots and grasstops campaigns
“This partnership came about because both of our firms had experienced powerful success with a strategy that is aligned on all fronts – advocacy, media relations, communication. We wanted to bring that efficiency and targeted approach to every client we work with,” said Sarah Hubbard, principal at Acuitas.
Leaders at the firms say they will continue to work with corporate, issue-based and non-profit clients out of their offices in Detroit, Lansing and Chicago.
“We’re growing our footprint in the Midwest at an exciting time. Our clients are passionate and think big, and partnering with Acuitas is part of our effort to build the most powerful resource for our clients,” said Hayley Burns, partner at River Strategies.
Acuitas and River Strategies are formally announcing their partnership at a specialty cocktail and viewing party during the State of the State address at the Acuitas office in Lansing on February 12, 2019. The cocktail menu will feature drinks such as the “Straits of Mackinac” and the “Fix the Damn Roads”.
About River Strategies:
River Strategies paves the way through tough communications, public relations and regulatory issues. River Strategies is a women owned firm that provides marketing, public relations and high-level communication strategies. We partner with organizations and individuals ready to scale, change opinions and engage new markets. We’ve been trusted by fortune 500 companies and leading nonprofits who are striving to accomplish big goals, as well as those facing some of the toughest crisis. We are known to fight tooth and nail. In 2017, River Strategies launched “The Lincoln Forum”, a monthly speaker series that has hosted the Governor of Illinois, best-selling authors, a debate for what POLITICO called the hottest house race in the country, media panels and a Chicago Mayoral Candidate Forum.
Founded in 2007 and located in Lansing, Michigan, Acuitas is a full-service government relations and consulting firm. Acuitas has a proven track record of success with navigating the Michigan legislature, executive branch and state agencies – utilizing strong relationships with current legislators and executive branch officials to client expectations.